Internal ProductMobile-FirstUX Case Study

Shape Eye Optical — Doorstep Optical Platform

Designing a modern, trustworthy, and mobile-first digital experience for a non-traditional doorstep optical service model.

Role
Solo UI/UX Designer
Platform
Web & Mobile
Tools
Figma, UI Design, UX Strategy
Timeline
Dec, 2025

Project Overview

Shape Eye Optical is a doorstep optical service platform that brings eye testing, frame selection, and glasses delivery directly to users’ homes. The goal was to design a modern, trustworthy, and mobile-first digital experience for a business model that differs from traditional optical stores.

The Problem

  • Users were unfamiliar with doorstep optical services
  • Trust needed to be established before booking a home visit
  • The service flow had to feel simple, safe, and professional
  • No predefined UX guidelines existed for this new model

Final Design Screens

01Home Page

Clear hero messaging explaining the doorstep modelGuided service discovery for new usersTrust-building layout with approachable visuals

02Products Listing

Clean and modular product catalogEasy filtering for frames and lensesMobile-optimized product cards

03Services & Explanation

Step-by-step service flow breakdownTransparent pricing and appointment info

04User Profile & Appointments

Easy management of booked home visitsHistory of eye tests and prescriptionsSaved wishlists and favorites

My Role

  • Solo UI/UX Designer
  • End-to-end Product Design
  • Mobile-First Strategy
  • UX Research & Flow Optimization

Experience Goals

  • Clearly explain the doorstep service model
  • Build trust through visuals and content hierarchy
  • Design a simple and intuitive booking flow
  • Ensure strong mobile-first usability
  • Maintain a clean, professional healthcare aesthetic

Design System

Colors
A soft, healthcare-friendly palette with whites, blues, and subtle gradients to convey trust.
Typography
Large, legible typography optimized for quick reading on mobile devices.
View Figma Prototype

"This project helped me understand how thoughtful UI/UX design can simplify unfamiliar business models and build user trust through clarity, not complexity."